But Instagram proved them all wrong.Īnd do you know the best part? While great companies that become cultural phenomenon often hire professional logo design services to create an iconic symbol, Instagram’s first logo was created in-house by co-founder Kevin Systrom. Before 2010, no one could’ve ever imagined that a social media platform based on image sharing could be worth millions. It introduced an image-based social platform that users could use to snap, modify their pictures, and tag other users.Īnd it was a huge success. Part of the Meta family today, the platform bought a unique perspective to existing social media practices. Today, we will discuss the evolution of one of the most popular social media icons – the Instagram logo. Social media platforms rely on them quite heavily to attract and engage users. 04.Discover How the Current Instagram Logo Evolved from its Initial ConceptĪttractive brand symbols are a requirement for every business that wants to evolve and grow. The success of a brandmark, however, does rely on audiences knowing what the symbol means, so it’s a tricky thing to pull off for all but the best-known brands. Using only a symbol to explain your brand also has obvious advantages when it comes to serving a global market, as it can (in theory) be instantly understood everywhere in the world. This principle can be seen, for example, in social media, where a symbol like the Twitter bird, the Snapchat ghost or the Instagram camera icon encourages people to share content they’ve encountered on a website almost unthinkingly. Famous examples include the Apple silhouette, the Target bullseye, the Nike ‘Swoosh’, the Red Cross symbol and the WWF panda.Ī brandmark can be a great way for audiences to form a psychological connection to your brand, as the brain responds on a deeper, more instinctive level to an image than written text, which needs to be interpreted. This version of the Twitter bird, originally created by Simon Oxley, was created by Doug Bowman in 2012Īlso known as a pictorial mark, a brandmark is an image, icon or symbol that represents the company or brand, without actually spelling out the name in text. That’s less of an issue when it comes to designing a. The challenge with both lettermarks and wordmarks, however, is to make them distinctive enough visually that they become instantly recognisable. Shortening a long company name to initials will also make it easier for your audience to remember your logo and name, especially in global markets. This is an especially important consideration when it will need to shrink down to tiny sizes on mobile devices, for example. Famous examples include the logos for Cable News Network (CNN), Home Box Office (HBO), the National Aeronautics and Space Administration (NASA), Procter & Gamble (P&G), and Electronic Arts (EA).Īs these examples suggest, a lettermark is a good choice for a company whose name is difficult to pronounce or too long to work as a logo in most media.
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Incorporating monogram logos and 3-letter logos, a lettermark logo is again made of text, but uses only the initials of the company or brand, rather than its full name. The CNN logo was designed by the late Anthony Guy Bost in 1980
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